![]() |
Return favours-online shopping |
Return Favors was
made with the vision to help buyers pick the products they need when they are
shopping online from the sea or rather an ocean of the products. We pick the
best from that ocean and make them available for the customers.The size
and importance of these transactions have a spotlight on an early but important
trend:Traditional retailers and brands are deepening their relationships with
startups commercializing revolutionary and ground breaking business
models. Whether in the form of acquisitions, partnerships or something else,
these new alignments highlight an inescapable reality: Everything about how
consumers discover, shop and buy is changing, and established retailers and
brands must adapt.
The online-to-offline trend is
gaining momentum. Today’s online-only
players are increasingly eyeing traditional stores to drive growth. It’s no
longer sufficient for large e-commerce companies to sell online
exclusively–many are opening stores where consumers can try products prior to
buying or partnering with local stores to enable shoppers to pick up their
orders. Many companies now-a-days like Amazon, companies that once focused
solely on e-commerce now operate physical stores. The convergence of the
physical and digital worlds is accelerating, with few leading companies
embracing only one or the other.
Stores remain as relevant as ever, but are evolving. Far from going
extinct, stores continue to drive the overwhelming majority of retail sales.
However, stores are becoming more than just places to make purchases: They are
now entertainment hubs and social destinations where shoppers can explore,
learn and connect. Retailers have added wine menus, cooking lessons and yoga
classes to attract and engage shoppers—they’re also experimenting with new
store formats and locations. West Elm has announced plans to launch its own
line of hotels featuring the company’s home products. This new wave of
“experiential retail” will only accelerate.
The
bar for retailers and brands is higher today than ever before; at the same
time, growth and profitability remain elusive for even the most
forward-thinking companies. To compete, retailers are becoming more creative in
how they leverage both online and offline channels; they are also rethinking
the store experience, preparing for rising delivery expectations and striking
partnerships with startups and innovative market leaders alike. Consumers are
demanding change and retailers are responding. A new era in shopping has begun.
No comments:
Post a Comment