Monday, 6 March 2017

Trends Defining A New Era Of Shopping

Return favours-online shopping
Return Favors was made with the vision to help buyers pick the products they need when they are shopping online from the sea or rather an ocean of the products. We pick the best from that ocean and make them available for the customers.The size and importance of these transactions have a spotlight on an early but important trend:Traditional retailers and brands are deepening their relationships with startups commercializing revolutionary and ground  breaking business models. Whether in the form of acquisitions, partnerships or something else, these new alignments highlight an inescapable reality: Everything about how consumers discover, shop and buy is changing, and established retailers and brands must adapt.


The online-to-offline trend is gaining momentum. Today’s online-only players are increasingly eyeing traditional stores to drive growth. It’s no longer sufficient for large e-commerce companies to sell online exclusively–many are opening stores where consumers can try products prior to buying or partnering with local stores to enable shoppers to pick up their orders. Many companies now-a-days like Amazon, companies that once focused solely on e-commerce now operate physical stores. The convergence of the physical and digital worlds is accelerating, with few leading companies embracing only one or the other.
Stores remain as relevant as ever, but are evolving. Far from going extinct, stores continue to drive the overwhelming majority of retail sales. However, stores are becoming more than just places to make purchases: They are now entertainment hubs and social destinations where shoppers can explore, learn and connect. Retailers have added wine menus, cooking lessons and yoga classes to attract and engage shoppers—they’re also experimenting with new store formats and locations. West Elm has announced plans to launch its own line of hotels featuring the company’s home products. This new wave of “experiential retail” will only accelerate.
 The bar for retailers and brands is higher today than ever before; at the same time, growth and profitability remain elusive for even the most forward-thinking companies. To compete, retailers are becoming more creative in how they leverage both online and offline channels; they are also rethinking the store experience, preparing for rising delivery expectations and striking partnerships with startups and innovative market leaders alike. Consumers are demanding change and retailers are responding. A new era in shopping has begun.

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